Nike Air Max
LeBron James VII China

Commission from W+K Shanghai to illustrate these 2 Chinese characters fused with LeBron's moves. "Chi"(passion) & "Fen"(pure drive) is part of the totally 7 Chinese characters to represent LeBron's traits.

Agency: W+K Shanghai
Client: Nike China
Art Director: Gino Woo, Emilia Bergmans
Copywriter: Cook Xu